Blog marketing involves managing or linking a blog to express your expertise and the features of your products, thus achieving interaction with customers or netizens, promoting your brand or image.
Currently, applying for free blogs is easy, and search engines prefer blog-style websites. This is partly due to the combination of the popularity and high traffic of blog providers and partly because the properties of blog websites make them easier to be indexed by search engines, with lower costs involved. Therefore, blog marketing has become a trendy online marketing method recently. Writing and publishing high-quality articles that highlight your company or product features by managers or experts creates enthusiastic responses and discussions among netizens, which is currently the main practice in blog marketing.
In addition to managing blogs, you can also buy advertisement links on blogs with higher traffic or visibility or exchange links with those blogs, which can also increase traffic to your own website.