Copywriting is a psychological process. Its success relies on your accumulated experience and expertise, and your ability to articulate these in words in order to sell a product or service.
The only purpose of every element in an advertisement is to get you to read the first sentence of the copy.
The sole purpose of the first sentence is to get you to read the second sentence.
The layout of the ad and the opening paragraphs must create a favorable shopping environment that sells your product or service.
Get readers to nod in agreement and agree with the facts you present.
Readers must find it irresistible to keep reading your copy, just as they slide down a slide.
When trying to solve a problem, don't limit yourself.
Use curiosity to make the copy interesting and engaging for readers.
You're not selling a product or service, you're selling an idea.
The incubation process is the subconscious power of the mind using your knowledge and experience to solve a specific problem. Efficiency depends on time, creative direction, environment, and self-esteem.
The length of the copy depends on whether it convinces readers to buy your product.
Every message you give to readers should be personalized, regardless of the medium.
The issues presented in the copy must be logical and flow smoothly to anticipate potential customer questions and provide answers as if you were face to face.
During editing, refine the copy to accurately convey your ideas with the most concise language.
It's easier to sell curative products than preventive ones, unless the preventive aspect is positioned as curative or emphasizes the therapeutic concept.
蘊藏許多助人的知識與智慧。